
If PPC is working as it should, the return on ad spend (ROAS) should be high, as a visit to your site is worth more than what you pay for it. It results in higher click-through rates (CTR), more conversions, and increased sales revenue.You can run multiple ad campaigns for each keyword.More exposure and brand visibility as targeted traffic is directed to your site.Your ad will be displayed on the first results page when someone searches for a related term.PPC has many advantages that will benefit your business, including the following: Google Shopping, what we do best, is an example of how PPC advertising can be used to boost both visibility and profitability. For example, if we bid on the keyword ‘Google Shopping Management’ our ad might show up at the top of the Google results page. This works when someone searches for a keyword related to their business offering. One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine’s sponsored links.

It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. Simply, you only pay for advertising if your ad is actually clicked on. PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
